SERVPRO Partners With The American Red Cross

4/12/2016 (Permalink)

SERVPRO® began a two-year national partnership with the American Red Cross in March of 2013 as the largest corporate sponsor for their Ready Rating™ Program. In January of 2016, SERVPRO® renewed our commitment to the American Red Cross, but the strategy shifted from the Ready Rating™ Program to now focusing on their Home Fire Preparedness Campaign by supporting Disaster Responders. The Home Fire Preparedness Campaign aligns very well with SERVPRO®’s residential market, and is aimed at reducing home fire deaths and injuries across the country. Our support of Disaster Responders makes it possible for them to assist affected families with swift relief; providing trained volunteers, supplies, emergency response vehicles, and resources to transform community sites into shelters. We are proud to support the American Red Cross to ensure that families and communities are prepared for disasters – especially home fires. As a proud supporter, SERVPRO® of Auburn/Rocklin has the opportunity to get involved with local home fire canvassing and installation events while continuing to build awareness about steps families can take to be prepared in their own homes. SERVPRO®’s overall priority for the partnership has not changed. We have simply chosen to focus on a non-disaster partnership of preparedness in an effort to better align with our Brand’s residential fire focus.